So the sneaker convention season 2015 just had started. First stop: the Solemart in Berlin. Just in time for the Fashion Week madness, different shops, collectors and resellers from all over Europe met in the Capital to trade, buy, sell and do whatever let the sneakerheads’ hearts beat a bit faster. The location changed to the area where the Solemart 2013 took place. This time it was not the smart center, but the building across the street, the main sales and showroom of Mercedes Benz at the Salzufer in the heart of Berlin. The building was gigantic with the sickest Mercedes cars from old-timers to the newest high class rides. The venue was very unusual for a sneaker convention, but it still spread a nice and friendly atmosphere.
Shops like Solebox, Titelhelden, Overkill, Run Colors and HHV had the people covered with the recent drops of mostly general releases and the well known resellers like Prime brought the limiteds with them. Brands like Kswiss, Diadora, Adidas, Reebok, Hummel and Crepe Protect had their own exhibition areas where you could have a closer look on what each brand currently has to offer. My highlight of the exhibition was a nice Staple Design buildup that showed the newest fashion and of course the classic sneakers like the legendary Pigeon Dunks and the New Balance 575s of the brand from the New Yorker Streetwear heavyweight Jeff Staple. I’m still upset about missing his spoken words about Streetwear and sneaker culture, but I had a three hour drive back to Hamburg in front of me. Anyways, it was a pleasure to attend a special event like the Solemart Berlin and I’m full of anticipation about what this years upcoming conventions will bring us.