Foot Locker EU 2017 Preview

This week I was lucky enough to get the call from Foot Locker to preview some of the collections they have coming in 2017, did I mention that it was in London? Yea so off I went to London to take a look. Ace Hotel was home base and Village Underground was the cool location for the “It Starts Here” event, they really did a great job transforming this space. Foot Locker throw a preview party in January every year and they really start the year with a bang.

The whole thing started with a fashion show accompanied by some nice hologram style projections that really set the mood. After the fashion show the lights went up and with a soundtrack provided by DJ Semtex we got a chance to get a close look at all the shoes on display from all the major players Nike, Jordan, adidas, Reebok, Puma. It’s hard to say who had the upper hand with so much heat on display from everyone but some stand out pieces were the EQT Military pack from adidas and the new Nike Air Max Flair from the swoosh crew making its debut at the event. Its always tough when stuff is under embargo but you’ll have to take my word for it when I say there’s lots to look forward to.

I would have been happy with that but after the Preview Foot Locker loaded everyone in to a bus and took us over to the O2 for the NBA game between the Denver Nuggets and Indiana Pacers. The Nuggets put on a real show and ran out comfortable winners. It was then back on the bus to Village Underground which had been transformed once and again and it was party time until the early hours with guests dj’s and live performances.

Can’t thank Foot Locker Europe enough for having me out here for this one it really is a huge event and will take some beating. Happy 2017!!!

Foot Locker EU 2017 Preview