The Glitch has arrived in the capital!

Delivered by the London underground football community, this whole knew technology will make some noise for sure.

The idea behind the Glitch is that you don’t have to buy a new shoe when you want some fresh colors, you just buy a new outside skin for half the price of a new pair.

Adidas really changed their sale strategy for the Glitch as they will only be available through the community. Means the shoes will only be up for purchase with the Glitch App with a code you only get from members of the community. Every purchase will get several new codes which can be spread in the scene for others to buy knew pairs.

Very interesting marketing right here, which we could see more often in the future.