Asics Family and Friends meeting

The German Asics department was calling the national sneaker store elite for a meet up in their headquarter in Neuss.

Here they showed what’s going happen at Asics in the upcoming seasons and there will be quite a few nice surprises you might wouldn’t expect.

I had the pleasure to cover the reporting footage and got an insight of how the shops like Overkill, 43 einhalb, Suppa and Titelhelden are planing their marketing campaigns around the upcoming releases.